Currently, Turkey generates only a small share of the world’s tourism, yet there is tourism potential in Turkey. Tourism sector is also important it in Turkey as it is important in many countries (France, Italy, Spain etc.). This study was conducted on the tourism sector. People have used search engines to get information about brands, services, campaigns and customer comments in the many sectors such as food, health, transportation, banking, tourism. People have done 40.000 search every second on average, 3.5 billion searches per day and 1.2 trillion searches per year worldwide on Google (Livestats 2020). Search engine actively used by most people at least a few times. ( 2014) stated that search engine data offer important advantages such as revealing preferences in real time, providing data at a relatively high frequency, and tracking changes in consumers’ preferences. Therefore, the data attract their attention (Jun and Park 2017 Dinis et al.
The search query data are important for both researchers and practitioners because they provide more information about consumer search behaviors. However, a topic query returns related search-terms. A search-term query returns searches for an exact search-term (in any language). However, 100 shows that the day had the most searches for the specific term.
Zero shows that searches made by very few people. Google Trends makes an index for user’s search intensity based on over the time period requested in a geographical area. Search engine data have helped researchers to investigate a variety of past and now issues and to forecast future trends (Padhi and Pati 2017). Google Trends provides unfiltered sample of actual search requests made to Google. It shows the relative search volume of popular search terms over time and so reflects individuals’ interest by particular search terms across different regions and topical domains (Höpken et al. It can be filtered by category, search type, geographic location and time range. Google Trends launched by Google in 2006. Google’s search engine gathers the web search traffic information of individuals and provides it in Google Trends. Searching for information on search engines reduces consumers’ uncertainty in purchase-related decision-making, maximizes their satisfaction, and takes less time (You et al. In recent years, consumers’ searches on the Internet have played an important role in their purchasing decisions.
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